GrayDerm Look Finder

Gray Dermatology & Cosmetic Surgery · Website Redesign

Let’s find the look.

A few quick choices to pin down the visual direction for the new site. There are no wrong answers ‐ go with your gut. It takes about four minutes.

Your logo and brand colors stay. This isn’t about replacing the identity. It’s about the style, feel, and layout wrapped around it. Try the light/dark switch, top right, to see both.

0 of 6 answered

1

Which world should the site live in?

The single biggest call. Should the practice read first as a serious medical office, a calming wellness retreat, or a high-end cosmetic studio?

2

A or B for the homepage?

Same content, two ways to greet a visitor. One is immersive and image-first. The other is direct, with the key reasons to choose you right up front. You’re picking the structure here, not the photo.

3

Which type feels more like you?

These are the actual fonts, shown at real size. Ignore the words ‐ just react to the feeling of the letters.

4

Which palette?

Your current brand is first, so you can decide whether to keep that feel or shift warmer or cooler. The logo stays either way.

5

What should the photos look like?

Imagery sets the tone as much as color does. Pick the one closest to how you want the site to feel.

6

In your own words

The part no set of options can capture. Short answers are fine.

Your design brief

Builds as you go. When you’re done, copy it and send it back to me.

Your answers also save in this browser as you go, so you won't lose them.